Making Money with a Website
Hints and tips for increasing income from your website
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Search EnginesTheoretically you want to be listed on as many search engines and directories as possible, but it is not actually necessary to make a submission to every one yourself. This is because most search engines share their results with one another, so you only really need to submit to the key players. This fact is well illustrated by the search engine relationship chart at Bruceclay.com. Many internet firms offer to list you with hundreds of search engines for payment of a single fee, but in my experience you get submitted to irrelevant search engines and worse still, your email address is then spammed for evermore.
90% of my site's visitors come from Google or Yahoo, so judge for yourself whether it is worth spending time or money submitting to others. If you operate in a niche market, there may be directories which are relevant to your business and it can be advantageous to have a listing with them. Remember though, if you are only operating in one country, then enquiries from other parts of the world may be not be particularly relevant. An excellent publication is Aaron Wall's SEO Book which tells you all you need to know about search engine optimisation. Make your site as search engine friendly as possible by using the analyser at Summitmedia.co.uk. This will ensure your site gets the best chance of being fully indexed with resulting higher traffic rates. Without search engine listings you will not get many visitors, so never underestimate the importance of a good position. Google have a very useful facility in their downloadable toolbar which enables you to check any page's Google ranking. The higher you score the better, but keep in mind that even the fantastically popular Google UK search page currently only scores 9/10. If you manage to achieve 4/10 you are doing pretty well! It can take some time to achieve a good listing position, so be patient. How to make your website reach number one in the results. Three key ways to profit from the search engines.
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